Choose the Right Keywords and Categories for Your Ebook on Amazon

Why Keywords and Categories Matter More Than You Think

Amazon isn’t just an online bookstore, it's a search engine. Just like Google, it uses algorithms to decide which books appear in search results, “Customers Also Bought” carousels, and bestseller lists. If your book is poorly categorized or has vague, generic keywords, you’re essentially hiding it from the people who would love to read it.

Categories help Amazon place your ebook in the right “shelves” so the right readers can find it.
Keywords tell Amazon’s search engine what your book is about and who it’s for.

Get them right, and Amazon starts working for you serving your book to people actively looking for something like it.

Don’t leave your book’s success up to chance. Let Best Selling Publisher handle the keyword research and category strategy with our proven Amazon book publishing services so your ebook ranks where readers can actually find it.

Understand How Amazon’s Search System Works

Amazon’s Kindle store search algorithm looks at multiple factors, but your metadata title, subtitle, keywords, categories forms the foundation. This is why Kindle publishing services often include keyword and category optimization as a core deliverable.

Here’s the basic process Amazon follows when a reader searches for something:

• Matches search terms with book metadata.
• Scores relevance based on keyword placement, category match, and historical performance.
• Ranks results by a combination of relevance and sales performance.
• Tests recommendations through “Also Bought” and “Related to Items You Viewed” widgets.

The takeaway? Keywords and categories are both discovery tools and sales accelerators.

Know the Difference Between Keywords and Categories

Before we dive into the “how,” let’s define the “what.”

• Keywords are search terms that describe your book’s topic, audience, or benefits. Amazon allows you to enter up to 7 keyword phrases (not single words) when publishing.
• Categories are Amazon’s genre and subject classifications. You can choose two primary categories when you publish, but there are ways to get your book indexed in more (we’ll get to that).

A professional Amazon book publishing company will ensure your keywords and categories complement each other for maximum visibility.

Research Your Keywords Like a Pro

Too many authors choose keywords based on guesswork or personal preference. That’s like opening a store with a sign that says “Stuff” and hoping customers wander in.

Here’s a proven process our Amazon publishing services team uses:

1. Think Like a Reader

Ask yourself: “If I wanted to find a book exactly like mine, what would I type into the search bar?” Use phrases a reader would naturally use, not industry jargon.

2. Use Amazon’s Autofill

Type relevant phrases into Amazon’s Kindle store search bar and see what it suggests. These autofill results come from real reader searches

Example: Type “self publishing” and you might see “self publishing on Amazon,” “self publishing guide,” or “self publishing success stories.”

3. Check Competitors

Look at top-selling books in your genre. What keywords appear in their titles, subtitles, and descriptions? A reputable Amazon publishing company often reverse-engineers this data.

Select Keywords That Convert

Not all keywords are created equal. You want relevant, specific, and moderately competitive terms.

• Too broad (“romance novel”) → High competition, low visibility.
• Too narrow (“romantic mystery with a beagle in 1980s New York”) → Low search volume.
• Balanced (“small town romance mystery”) → Enough demand, less competition.

Hire Best Selling Publisher, the trusted Amazon publishing company that specializes in keyword optimization, category placement, and long-term sales growth.

Choose Categories Strategically

When you publish through KDP or via a partner offering Amazon book publisher services you can choose two categories from Amazon’s list. Here’s how to make those choices count.

Aim for Category #1 Status

A “#1 Best Seller” badge in any category boosts click-through rates and credibility. This means choosing categories where your sales volume can realistically beat competitors.

Example: Instead of “Romance > Contemporary” (thousands of competitors), try “Romance > Small Town” or “Romance > Sports.”

Go Niche, Then Expand

Starting in a niche category can help you get traction. Once you’re ranking well, Amazon will start surfacing your book in broader categories automatically.

Request More Categories

Few authors know you can email Amazon support to request up to 10 categories for your book. A skilled Amazon book publishing service will handle this for you, multiplying your exposure.

Align Keywords and Categories for Maximum Impact

The best metadata strategies link keywords to categories. For example: If your category is Business & Money > Small Business & Entrepreneurship, your keywords might include:

• “Start a small business from home”
• “Beginner entrepreneur guide”
• “Passive income for beginners”

This alignment tells Amazon, “I’m relevant here,” and increases your chances of ranking.

Monitor and Adjust Post-Launch

Keywords and categories aren’t “set it and forget it.” As trends shift, so should your metadata.

• Track sales rank in your categories weekly.
• Watch keyword performance by checking which terms bring in traffic (via ad reports or analytics tools).
• Refresh underperforming keywords every 90 days.

At Best Selling Publisher, we include post-launch optimization in our Amazon book service packages because staying relevant is as important as launching strong.

Common Keyword and Category Mistakes to Avoid

• Using single words instead of phrases – “Thriller” is too broad; “psychological crime thriller” is better.
• Ignoring audience intent – If your reader searches “cozy mystery with recipes,” and you never mention recipes, you lose.
• Choosing irrelevant categories for easy wins – Amazon can remove your book if you “category stuff.”
• Copying competitors blindly – Their audience might not be yours.
• Failing to test and iterate – What works now may fade in 6 months.

When to Hire Professional Help

Publishing on Amazon is empowering but let’s be honest, it can also feel overwhelming. The moment you dive into keyword research, category selection, and metadata tracking, you quickly realize this isn’t just about writing a book. It’s about mastering algorithms, competing with thousands of other authors, and keeping up with Amazon’s ever-changing rules.

That’s where professional support makes all the difference. A trusted Kindle publishing service or Amazon publishing company doesn’t just save you time, it saves you from trial, error, and frustration. Here’s what you gain when you choose to work with experts:

• Access to real market data. Professionals use tools and research methods that go far beyond guesswork. Instead of tossing your book into random categories, we analyze trends, search volumes, and competitive gaps to put your book where it can actually stand out.
• The right balance of competition and visibility. Too broad, and your book gets buried. Too narrow, and no one sees it. An experienced team knows how to find that “sweet spot” where your book has the best chance to rank.
• Proven strategies for category badges. Those “#1 Best Seller” and “Hot New Release” badges aren’t just vanity they increase trust and drive sales. With the right launch strategy, your book can achieve those milestones.
• Ongoing optimization. Publishing isn’t a one-and-done event. Algorithms shift, categories update, and keywords rise and fall. With continuous tracking and adjustments, your book doesn’t just launch strong it stays competitive.

When you hire a professional Amazon book publishing company like Best Selling Publisher, you’re not stuck guessing. You’re following a tested system that has helped authors achieve visibility, earn reviews, and hit category bestseller lists.

Your Action Plan

• Research: Spend at least 2–3 hours generating a keyword list of 30–50 phrases.
• Refine: Narrow down to your top 7, balancing competition and demand.
• Select categories: Choose two realistic but relevant categories at launch.
• Launch with alignment: Make sure your keywords reinforce your categories.
• Expand categories: Request additional placements after launch.
• Track and tweak: Review performance every quarter.

Final Thoughts

Choosing the right keywords and categories for your ebook isn’t just a pre-launch chore, it’s a core marketing strategy that can mean the difference between obscurity and visibility. Remember, Amazon’s algorithm rewards relevance, engagement, and performance. If you position your book correctly from the start and keep optimizing it has a much better chance of finding the readers it was meant for.

If you’d like expert guidance from a team that’s helped countless authors hit bestseller lists and dominate their categories, our Amazon book publisher services are designed to take the guesswork out of the process. From research to launch to post-launch optimization, we handle every step so you can focus on writing your next book.

Keywords and categories can make or break your ebook’s visibility. Hire Best Selling Publisher, the Amazon book publishing company that knows how to get your book discovered, ranked, and read.